PRESENTED WITH FLAIR
Loewe is dedicated to creating premium, sustainable and luxurious consumer electronics.
It draws from its history as the inventor of television and today is the world's very best television and audio manufacturer.
Loewe technology is the epitome of luxury tradition with inspiring innovation that captivates audiences worldwide.
It draws from its history as the inventor of television and today is the world's very best television and audio manufacturer.
Loewe technology is the epitome of luxury tradition with inspiring innovation that captivates audiences worldwide.
from 1923 to Present
The story of Loewe
is a story about being first
The “Loewe Stereo”. Invented the first European Stereo TV
IPO
The first LED-TV: The new Individual
Loewe “Optaport”: Invented the first portable TV
Built the first TV with Internet access
The first customizable TV: “Loewe Individual”
Manufactured the first mass-produced TV
Production moved to Kronach
Invented the TV as we know it today
Founded in Berlin by Siegmund and Ludwig Loewe
1923
1963
1948
1997
2005
1931
1951
1983
1999
2010
from 1923 to Present
The story of Loewe
is a story about being first
The “Loewe Stereo”. Invented the first European Stereo TV
IPO
The first LED-TV: The new Individual
Loewe “Optaport”: Invented the first portable TV
Built the first TV with Internet access
The first customizable TV: “Loewe Individual”
Manufactured the first mass-produced TV
Production moved to Kronach
Invented the TV as we know it today
Founded in Berlin by Siegmund and Ludwig Loewe
1923
1963
1948
1997
2005
1931
1951
1983
1999
2010
from 1923 to Present
The story of Loewe
is a story about being first
The “Loewe Stereo”. Invented the first European Stereo TV
The first LED-TV: The new Individual
Loewe “Optaport”: Invented the first portable TV
Built the first TV with Internet access
Loewe was one of the first to launch a TV line with OLED and Dolby Vision. Extended domestic and international distribution
Manufactured the first mass-produced TV
Invented the TV as we know it today
1963
1997
2016
1931
1951
1983
2010
FUTURE BUSINESS STRATEGY
Loewe presents iconic, a new, striking design TV model. A high-quality TV set with sound system as a sculptural, all-encompassing design icon. Made of stone.
Loewe presents iconic, a new, striking design TV model. A high-quality TV set with sound system as a sculptural, all-encompassing design icon. Made of stone.
2021
Reposition Loewe as a well known international premium brand for state-of-the-art spirit, technology and styling
04 / 32
Loewe was one of the first to launch a TV line with OLED and Dolby Vision. Extended domestic and international distribution
Launch of bild 3 family, a new LCD TV line with an OLED entry model
Successfully repositioned Loewe as a lifestyle brand
Launched new product lines with a focus on interior design and natural materials
FUTURE BUSINESS STRATEGY
Loewe presents iconic, a new, striking design TV model. A high-quality TV set with sound system as a sculptural, all-encompassing design icon. Made of stone.
Loewe presents iconic, a new, striking design TV model. A high-quality TV set with sound system as a sculptural, all-encompassing design icon. Made of stone.
from 1923 to Present
The story of Loewe
is a story about being first
2015
2016
2017
2018
Reposition Loewe as a well known international premium brand for state-of-the-art spirit, technology and styling
2021
04 / 32
Loewe was one of the first to launch a TV line with OLED and Dolby Vision. Extended domestic and international distribution
FUTURE BUSINESS STRATEGY
Loewe presents iconic, a new, striking design TV model. A high-quality TV set with sound system as a sculptural, all-encompassing design icon. Made of stone.
Loewe presents iconic, a new, striking design TV model. A high-quality TV set with sound system as a sculptural, all-encompassing design icon. Made of stone.
from 1923 to Present
The story of Loewe
is a story about being first
2016
2021
Reposition Loewe as a well known international premium brand for state-of-the-art spirit, technology and styling
Made in
Germany
For a century Loewe has been a symbol of inventiveness and luxury consumer electronics products. From its foundation in 1923 to the invention of electronic television in 1931, Loewe has developed into a globally operating company with a long tradition. With 200 employees and an international sales network, Loewe Technology GmbH is active in 40 countries today with its high-end, elegant TV and audio products.
The global brand is passionate and proud of its exceptional innovative strength, tradition and perfect craftsmanship
”Made in Germany”. Its unique combination of German engineering, excellence, exclusive design and sustainability has shaped the brand’s culture. Yet, the tradition-rich manufacturing plant and the high-tech production site at the headquarters in Kronach, Upper Franconia, are the very heart of Loewe.
The global brand is passionate and proud of its exceptional innovative strength, tradition and perfect craftsmanship
”Made in Germany”. Its unique combination of German engineering, excellence, exclusive design and sustainability has shaped the brand’s culture. Yet, the tradition-rich manufacturing plant and the high-tech production site at the headquarters in Kronach, Upper Franconia, are the very heart of Loewe.
Commitment to Kronach location
WITH SUBSTANTIAL INVEST
- Loewe commits to its roots and tradition of carefully hand-crafted products. Highest quality “Made in Germany” and the pioneering spirit to develop innovative technology remains the heart of the Loewe brand.
- Loewe bought back a major part of the factory site in 2021 and laid a solid foundation for the comprehensive modernization of the approximately 62,000-square-meter site as well as for the expansion and further development of the company at the Kronach location in the long term.
Over 200 dedicated artisans are the heart and soul of Loewe. The amalgamation of the original Loewe team blends seamlessly with the finest industry experts who understand timeless quality, meticulous craftsmanship, exquisite materials and extraordinary design.
LOEWE
TEAM
A TRULY PASSIONATE
Presence in 50 COUNTRIES
Germany
Belgium
Spain
Austria
Switzerland
Italy
France
Australia
Poland
Great Britain
Denmark
Slovenia
Croatia
Belgium
Spain
Austria
Switzerland
Italy
France
Australia
Poland
Great Britain
Denmark
Slovenia
Croatia
Czechia
Serbia
Cyprus
Albania
Greece
Bulgaria
Netherlands
Luxembourg
Hungary
Monaco
Bosnia & Herzegovina
Romania
Slovakia
Serbia
Cyprus
Albania
Greece
Bulgaria
Netherlands
Luxembourg
Hungary
Monaco
Bosnia & Herzegovina
Romania
Slovakia
Sweden
Norway
Finland
Ireland
Latvia
Lithuania
Estonia
Russia
Kazakhstan
Turkmenistan
Belarus
Georgia
Norway
Finland
Ireland
Latvia
Lithuania
Estonia
Russia
Kazakhstan
Turkmenistan
Belarus
Georgia
Ukraine
Kyrgyzstan
Armenia
Azerbaijan
Turkey
Nigeria
Ghana
India
Indonesia
Saudi Arabia
Qatar
UAE
Kyrgyzstan
Armenia
Azerbaijan
Turkey
Nigeria
Ghana
India
Indonesia
Saudi Arabia
Qatar
UAE
Today & Future strategies
Product Portfolio
Time after time.
From the existing products in home entertainment Loewe is renowned for its unique and timeless design. It has an in-house design studio with a strong industrial background. They only use the highest quality components handcrafted for sustainable long-life use. Loewe provides an intuitive user experience, is ecologically friendly and the best in its class.
The company’s aspiration of becoming the «one and only» luxury reference will be manifested in a more diversified portfolio.
The company’s aspiration of becoming the «one and only» luxury reference will be manifested in a more diversified portfolio.
Become the «one and only» luxury reference in every product brought to life
LOEWE'S ASPIRATION
All around the world.
EXPERTISE
We are experts in what we do and we have a unique heritage, imitable knowledge and collective in house experience for everything we design and bring to life. We can proudly state „made or designed in Germany” for every single of our products.
We are experts in what we do and we have a unique heritage, imitable knowledge and collective in house experience for everything we design and bring to life. We can proudly state „made or designed in Germany” for every single of our products.
EXCELLENCE
We always strive for the best, our products have USPs that no one else does, we are perfect in every detail, combining best possible materials with German craftsmanship. Our product is more than just a product, it’s an experience from the unboxing till the factual daily use.
We always strive for the best, our products have USPs that no one else does, we are perfect in every detail, combining best possible materials with German craftsmanship. Our product is more than just a product, it’s an experience from the unboxing till the factual daily use.
EMOTION
We are sentimental and passionate. The entire Loewe team is sincerely committed to forging a long-term future for our beloved brand. We bring emotions to life in everything we do, each of our products is fun and joyous to use and to interact with.
We are sentimental and passionate. The entire Loewe team is sincerely committed to forging a long-term future for our beloved brand. We bring emotions to life in everything we do, each of our products is fun and joyous to use and to interact with.
EVOLUTION
We believe in the non stop progress. We have to always remain at the forefront of the industry, as Loewe has been for the last 100 years. A continuous, never ending evolving process has been and continues to be Loewe's key to success. We will remain synonymous with innovation and excellence.
We believe in the non stop progress. We have to always remain at the forefront of the industry, as Loewe has been for the last 100 years. A continuous, never ending evolving process has been and continues to be Loewe's key to success. We will remain synonymous with innovation and excellence.
EXСLUSIVITY
Our products are luxury, exclusive and are objects of desire and status. We mirror our premium approach in every element of the business, from design to distribution and service.
Our products are luxury, exclusive and are objects of desire and status. We mirror our premium approach in every element of the business, from design to distribution and service.
EVERLAST
We focus on crafting sustainable processes and products that are durable and long-lasting with the highest quality and timeless design. We are ecologically and environmentally sensitive in everything we do.
We focus on crafting sustainable processes and products that are durable and long-lasting with the highest quality and timeless design. We are ecologically and environmentally sensitive in everything we do.
THE 6-E-Codex is reflected in all products Loewe brings to life
Our Values
A new TV line-up
Television
Loewe bild s
Loewe bild v
Loewe bild c
Loewe bild i
The ultimate star for the big show
Timeless classic for highest demands
Modern all-rounder for smart home entertainment
Compact without compromising on image and sound quality
Sculptural design icon made of stone
Loewe iconic
Loewe TV models have been a reference for luxury with:
- timeless and iconic design
- high-quality materials
Loewe will continually enrich the world with smart entertainment by introducing televisions with state-of-the-art technology, gaming and mobile streaming video systems.
High-intensity performance
moments
... creating extraordinary
- crystal clear image technology
- room-filling beautiful sound
Television
The modular structure of Loewe's own display module gives the greatest degree of flexibility, opens up a wide range of possibilities for unique material combinations. The display cover made of real concrete. A unique lighting concept illuminates your surroundings.
The TV model Loewe stellar shines with latest display technology, powerful hardware and new design language which lift an OLED TV in new dimension.
Loewe Stellar
Bright shine
In 2021, Loewe's extended their audio portfolio with devices including a 3D Dolby Atmos soundbar, digital internet radio and multi-room Bluetooth speakers.
Again, the new audio models set standards in the industry and offer acoustic masterpieces with impressive room-filling sound.
The audio category will open up new possibilities and new target groups well into the future.
Again, the new audio models set standards in the industry and offer acoustic masterpieces with impressive room-filling sound.
The audio category will open up new possibilities and new target groups well into the future.
A truly captivating experience
AUDIO
The EISA association awarded We. HEAR 2 as the world’s best speaker reaffirming the exceptionally high standards, superior quality, design and innovation.
We. by Loewe appeals to a young tech-savvy generation. The new sub-brand combines Loewe’s traditional craftsmanship with modern technology highlighted with vivid colour.
The new youthful sub-brand by Loewe
bild s.77
bild i
klang sub5
We. HEAR
klang bar5 mr
bild i
klang sub5
We. HEAR
klang bar5 mr
klang mr
remote
klang s
bild v
remote
klang s
bild v
my Loewe app
We. SEE
Loewe iconic
and other...
We. SEE
Loewe iconic
and other...
Loewe is firmly on the map and accepting awards such as EISA, iF Gold Award and the coveted Red Dot Award for its extraordinary design contributions to the highly competitive industry.
Loewe sets new standards proofed by a variety of awards
Loewe technology is the epitome of luxury tradition with inspiring innovation that captivates audiences world wide.
Throughout Kylian Mbappé´s impressive football career, he received numerous awards, was presented in TOP world´s players by FIFA and inspired millions of youngsters with his story and talent.
He motivates, encourages and sets the bar to be the very best in his class.
Brand ambassador
Just like Loewe.
A perfect combination
Tech publications recognise Loewe as an influential leader in technology
Leading special interest publications such as Audio Vision, Smart Homes, SAT VISION confirm the superior quality with an impressive overall rating of 9,5/10
Tech publications recognise Loewe as an influential leader in technology
Leading special interest publications such as Audio Vision, Smart Homes, SAT VISION confirm the superior quality with an impressive overall rating of 9,5/10
impressive
roadshow
- Shows in Berlin, Hamburg, Cologne, Frankfurt, Munich, Stuttgart and in European metropoles, e.g. Paris or Amsterdam
- More than 500 visitors
- The new products and the individual meetings with the Loewe team were highly appreciated and very well perceived.
Loewe introduces new products to VIP customers on annual exclusive roadshows
Future category strategy:
Loewe expands into new categories to reinforce its position IN luxury consumer electronics.
The elegant Loewe wine refrigerator combines high-quality materials, sophisticated technology and meets the highest quality standards.
Its interior enables efficient storage thanks to an intelligent cooling system and gives you a perfect view of the fine wines through the full-surface insulated glass door.
Its interior enables efficient storage thanks to an intelligent cooling system and gives you a perfect view of the fine wines through the full-surface insulated glass door.
For wine lovers.
VERITAS
FUTURE CATEGORY:
MAJOR DOMESTIC APPLIANCES
MAJOR DOMESTIC APPLIANCES
LOEWE
Fully automatic coffee machine Loewe Aura stand for the best coffee quality, simple operation and outstanding design. Enjoy a variety of coffee specialties at the touch of a button - always freshly ground and with the barista taste.
Perfect coffee quality in every cup.
LOEWE
FUTURE CATEGORY:
SMALL DOMESTIC APPLIANCES
SMALL DOMESTIC APPLIANCES
AURA
The perfectly tuned heating power and the thermal unit of the Loewe Aura Espresso make barista hearts beat faster. With every machine, we rely on high-quality workmanship, manufactured using the best components. For individual coffee enjoyment.
Experience perfect espresso - traditions and techniques combine to create enjoyable coffee specialties.
Loewe Aura Espresso
Future category:
Small Domestic Appliances
Small Domestic Appliances
Loewe will enter the market with additional product categories and complete its diversified portfolio in the luxury segment:
The ultimate diversified portfolio
Ligthing
Smartphones
Sports Equipment
Metaverse
TV
Audio
SDA
MDA
13 / 14
- Germany: 67
- Austria: 19
- Italy: 12
- Benelux: 10
- Denmark: 6
- Spain: 6
- Swiss: 7
- India: 5
- Indonesia: 5
- UK: 5
- France: 4
- Croatia: 1
- Nigeria: 1
148 Loewe galleries opened:
Loewe galleries were installed in key markets
Over 3000 additional sales points
ensure a high visibility of Loewe
Loewe POS concept provides an elegant and consistent brand presentation.
Visible brand presence in a wide variety of forms. Whether at live events, sports events, appealing campaigns with influencers and lifestyle media. Loewe constantly expanding the visibility of the brand with appealing communication in the target group.
LOEWE Marketing Power
Loewe is the only television brand, which has joint advertising collaboration with Netflix.
Loewe is being present where it matters most
Longines Global Equestrian Champions Tour.
Paris
Paris
Loewe & Porsche Several Events & Sponsoring.
Germany
Germany
Monaco Yacht Show. Official Sponsor Monaco
HOME DEPOT.
Design Furniture Fair. Vienna
Design Furniture Fair. Vienna
Terra Wortmann ATP Event.
Halle
Halle
Salone del Mobile. Milano
BMW Open ATP Event. Munich
Luxury brand
Prestigious reputation of blending tradition with state-of-the art technology, timeless design and quality
Prestigious reputation of blending tradition with state-of-the art technology, timeless design and quality
Industry experts
Today’s team of 200 employees will be enlarged.
Today’s team of 200 employees will be enlarged.
Made in Germany
Solid foundation of state-of-the-art factory site in Kronach, Germany to carefully hand-manufacture flagship products
Solid foundation of state-of-the-art factory site in Kronach, Germany to carefully hand-manufacture flagship products
Diversified portfolio
New categories in the luxury segment: small & major domestic appliances, e-mobility, smartphones, lighting, sports equipment and metaverse
New categories in the luxury segment: small & major domestic appliances, e-mobility, smartphones, lighting, sports equipment and metaverse
Worldwide presence
Loewe will develop new markets and sell its products across all continents
Loewe will develop new markets and sell its products across all continents
Extensive partnerships
Extended network of selected importers managing specific geographic areas. Acquisition of new partners selling Loewe products beyond traditional consumer electric channels
Extended network of selected importers managing specific geographic areas. Acquisition of new partners selling Loewe products beyond traditional consumer electric channels
best ecosystem
for a successful future
